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Whether you are a newcomer finding your balance or a seasoned paddler seeking a relaxed glide, the Cruiser 3.0 delivers a smooth, predictable, and high-quality experience on any water, from glass-calm lakes to gentle coastal swells.\u003c\/span\u003e\u003c\/p\u003e","brand":"SUP Direct","offers":[{"title":"Ice Blue","offer_id":59618682732878,"sku":null,"price":129.99,"currency_code":"GBP","in_stock":true},{"title":"Navy","offer_id":59618682765646,"sku":null,"price":129.99,"currency_code":"GBP","in_stock":true},{"title":"Khaki","offer_id":59618682798414,"sku":null,"price":129.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1028\/5953\/8766\/files\/CRU7.png?v=1778355588"},{"product_id":"wave-pro-3-0","title":"Wave Pro 3.0","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eNEW for 2026: Performance Without Compromise. Speed Redefined. Elite Engineering. Adventure Mastered. The all-new Wave Pro 3.0 is the pinnacle of our SUP range, engineered specifically for those who demand elite-level speed and unwavering stability. With a streamlined silhouette designed for effortless glide and a rock-solid 20 PSI rigidity, this high-performance tourer transforms every stroke into pure momentum. Equipped with a professional-grade carbon-fibre paddle and race-style fin, the Pro 3.0 isn't just a board, it’s the ultimate SUP for serious exploration.\u003c\/span\u003e\u003c\/p\u003e","brand":"SUP Direct","offers":[{"title":"Default Title","offer_id":59618694955342,"sku":null,"price":229.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1028\/5953\/8766\/files\/PRO6.png?v=1778356129"},{"product_id":"wave-recon-3-0","title":"Wave Recon 3.0","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eNEW for 2026: Rugged Durability. Unmatched Stability. Adventure Reinvented. The all-new Wave Recon 3.0 is our most resilient board yet, engineered for the explorer who ventures off the beaten path. Featuring a heavy-duty Military-Grade PVC construction and an extra-wide 33” platform, the Recon 3.0 offers a rock-solid base for gear-heavy expeditions, or navigating unpredictable waters. With its refined 2026 design and heat-fused Welded Seam Technology, this board delivers the ultimate combination of rugged strength and effortless handling in any environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"SUP Direct","offers":[{"title":"Dark Grey","offer_id":59618697838926,"sku":null,"price":189.99,"currency_code":"GBP","in_stock":true},{"title":"Camo","offer_id":59618697871694,"sku":null,"price":189.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1028\/5953\/8766\/files\/RECO2.png?v=1778356199"},{"product_id":"wave-the-surf-3-0","title":"Wave The Surf 3.0","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eNEW for 2026: Agile Performance. Surf-Ready Design. Waves Conquered. The all-new Surf 3.0 is our most maneuverable board yet, precision-engineered for the surf and smaller-framed paddlers. At a compact 8'6\", this agile powerhouse weighs in at just 7kg, making it exceptionally easy to handle both on the water and on the move. Featuring our advanced Welded Seam Technology, the Surf 3.0 delivers a stiff, responsive ride that excels in breaking waves and calm coastal coves alike. Whether you're catching your first wave or looking for a lightweight, travel-ready all-rounder, the Surf 3.0 is built to perform.\u003c\/span\u003e\u003c\/p\u003e","brand":"SUP Direct","offers":[{"title":"Ice Blue","offer_id":59618701050190,"sku":null,"price":149.99,"currency_code":"GBP","in_stock":true},{"title":"Navy","offer_id":59618701082958,"sku":null,"price":149.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1028\/5953\/8766\/files\/SURF1.png?v=1778356477"},{"product_id":"wave-the-tourer-3-0","title":"Wave The Tourer 3.0","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eNEW for 2026: Strength Redefined. Weight Reduced. Adventure Unleashed. The all-new Wave Tourer 3.0 sets a new gold standard for inflatable touring paddleboards, achieving the perfect combination of strength and lightness. Engineered for the true explorer, the 3.0 model features revolutionary Welded Seam Technology and an ultralight design that has reduced the overall weight by 10% vs the previous model. The result is a lightweight, rigid board offering unmatched stability and glide. Enjoy effortless transport, rock-solid performance on the water, and the freedom to go further than ever before.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"SUP Direct","offers":[{"title":"Ice Blue \/ 10'3","offer_id":59618705670478,"sku":null,"price":149.99,"currency_code":"GBP","in_stock":true},{"title":"Ice Blue \/ 11'3","offer_id":59618705703246,"sku":null,"price":159.99,"currency_code":"GBP","in_stock":true},{"title":"Navy \/ 10'3","offer_id":59618705736014,"sku":null,"price":149.99,"currency_code":"GBP","in_stock":true},{"title":"Navy \/ 11'3","offer_id":59618705768782,"sku":null,"price":159.99,"currency_code":"GBP","in_stock":true},{"title":"Red \/ 10'3","offer_id":59618705801550,"sku":null,"price":149.99,"currency_code":"GBP","in_stock":true},{"title":"Red \/ 11'3","offer_id":59618705834318,"sku":null,"price":159.99,"currency_code":"GBP","in_stock":true},{"title":"Midnight \/ 10'3","offer_id":59618705867086,"sku":null,"price":149.99,"currency_code":"GBP","in_stock":true},{"title":"Midnight \/ 11'3","offer_id":59618705899854,"sku":null,"price":159.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1028\/5953\/8766\/files\/TOUR6.png?v=1778356616"},{"product_id":"wave-the-woody-3-0","title":"Wave The Woody 3.0","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eNEW for 2026: Timeless Aesthetic. Mastered Performance. Adventure Harmonized. The all-new Wave Woody 3.0 is a masterpiece of design, combining the classic, soul-stirring look of a traditional timber board with the durable versatility of our latest inflatable technology. Re-engineered for 2026, the Woody 3.0 features our signature Welded Seam Technology (WST) and a refined construction that ensures a smooth, stable glide. It is the perfect choice for the style-conscious explorer who refuses to compromise on strength, performance, or presence on the water.\u003c\/span\u003e\u003c\/p\u003e","brand":"SUP Direct","offers":[{"title":"Default Title","offer_id":59618712551758,"sku":null,"price":179.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1028\/5953\/8766\/files\/WOOD7.png?v=1778357318"},{"product_id":"red-paddle-co-102-ride-msl","title":"Red Paddle Co 10'2\" Ride MSL","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eA super-versatile all-rounder for lightweight paddlers – and budding SUPsurfers. Sharing the fun-loving character and style of our award-winning Rides, this narrower 29\" board is even more agile than its siblings.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"SUP Direct","offers":[{"title":"Default Title","offer_id":59618714190158,"sku":null,"price":499.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1028\/5953\/8766\/files\/imgi_121_46552.jpg?v=1778357425"},{"product_id":"red-paddle-co-106-msl-ride","title":"Red Paddle Co 10'6\" MSL Ride","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eA super-versatile all-rounder for lightweight paddlers – and budding SUPsurfers. 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